Tonic Associates

Gina Abolins

Gina Abolins is an outreach and education producer and practitioner, working primarily in the arts. She is the Founder of Spark, an organisation that brings programmes exploring gender equality and abuse of power to schools, higher education and the theatre industry. Prior to Spark, Gina led Out of Joint’s Education and Artist Development work as well as working within the Creative Learning team at The Ambassador Theatre Group. Prior to this, she trained and worked professionally as an actress.

Gina is a key figure in the Me Too campaign within the theatre industry, as the whistle-blower against Director Max Stafford-Clark in 2017. She has run a wealth of programmes exploring power, boundaries, and consent, and has collaborated with Tonic on much of this work.

Rachel Bagshaw

Rachel is a director, coach and facilitator whose practice meets at the intersection of these three roles. Her facilitation work has included projects with the National Theatre, the Young Vic, Royal Opera House and the Regional Theatre Young Director Scheme. She has a particular interest in access and has developed several pieces of work around creative access for theatres, drama schools and other arts organisations. As a coach and director, she has also created a strand of work around resilience and creative practice, and is keenly interested in how we sustain the wellbeing of arts professionals.

She is Associate Director at the Unicorn Theatre and on the board of Camden People’s Theatre.

Gemma Baxter

Gemma Baxter is a values-driven facilitator and personal coach with over 15 years’ experience of leading career development and participation projects in the performing arts. Committed to contributing to the development of a more equitable arts sector, Gemma supports individuals and teams to fulfil their potential.

Gemma delivers group and one-to-one sessions for a range of arts organisations including Theatre Royal Stratford East, Dance City, The Lowry, Home Slough and the National Theatre. From 2009 to 2020, Gemma worked at the National Theatre as Workforce Development Manager, which included running Step Change, a career development programme. Previous to that, Gemma held participation roles at the Royal Opera House, ROH Creative Partnerships and Garsington Opera.

Georgina Bednar Tonic Associate

Georgina Bednar

Georgina is a community-led artist, creative producer and strategic consultant. She has worked in and with some of the UK’s leading arts organisations (Roundhouse, Southbank Centre, The Barbican) and most recently, delivered a portfolio of work for the Culture Team at the GLA. She creates hyper-local interactive projects which amplify community voices and has been commissioned by Coney, Studio 3 Arts, The Working Party, Culture Mile, All Points East and Jerwood Foundation.

She consults across the arts and charity sector bringing inclusion and diversity to the heart of organisational growth and, with Tonic, has facilitated reflection processes and worked with Sadler’s Wells and The Royal Opera House among others.

Vicky Long

Vicky Long

Vicky is a consultant and producer, working across the creative industries. She tends to be involved in projects that aim at some kind of cultural shift; these have focused on people and place, together with processes of cultural and environmental transformation.

Over recent years she has worked with London Borough of Lambeth, Kew Gardens, What Next?, Forma, Siobhan Davies Dance, Eden Project and Southbank Centre.

Sarah Paul Tonic Associate

Sarah Paul

Sarah started working for Investment Banks over 20 years ago and her experience spans roles within change management consulting and property development. For the Canary Wharf Group, Sarah launched and ran a private members business lounge made up of C-suite executives from financial institutions, serial entrepreneurs and investors.

As a trained actor and voice artist, Sarah works in television, radio, theatre and film. And a visiting lecturer creates and delivers courses as well as sits on the audition panel at Central School of Speech and Drama.

Sarah is a professional coach and facilitator. She designs and runs bespoke training courses and workshops for the corporate and arts sectors.