Exploring values and behaviours with Sadler’s Wells

Case Study #4

In 2019 Sadler’s Wells commissioned Tonic to work with its entire staff of around 250 people, creating and delivering a range of staff workshops on the values and behaviours of the organisation.

Preparing for a decade of ambitious plans including the opening of a new building on the Olympic Park site, Sadler’s Wells East, the organisation knew it was an important moment for internal communication. In particular it wanted all staff to have a stake in articulating the behaviours they felt would be necessary for everyone in the company to exhibit if they were to embody Sadler’s Wells values and achieve its ambitions in the coming ten years and beyond. Tonic conceived a creative but detailed engagement process, enabling the senior leadership team to do high-quality listening and gain insights that may otherwise have been obscured to them.

“We have worked in partnership with Tonic on a number of projects around inclusion and organisational culture. They have a solid understanding of the arts sector, and always take the time to understand our journey before designing bespoke, high quality initiatives tailored to our needs and goals”

Britannia Morton, Executive Director, Sadler’s Wells
group of young dancers in rehearsals
The National Youth Dance Company rehearsing Alesandra Seutin’s piece Quatier Paradis. Image courtesy of Sadler’s Wells. Photo by Camilla Greenwell.

Tonic – For greater equality, diversity and inclusion in the arts

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