About Tonic

Supporting the arts to achieve greater gender equality


Tonic supports the arts and creative industries to achieve greater gender equality in their work and workforces. Tonic was established in 2011 to catalyse change across UK theatre.

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While today much of our work remains rooted in theatre, demand for our unique and effective approach has seen us expand into other areas of the arts and creative industries.

Our work


The insights we’ve gained in gender equality also support us to undertake work on the subjects of representation, access, and diversity. Tonic understands the intersections that exist between these areas and specialises in providing tools to addressing systemic imbalances.

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Our Recent Partners

What We Do

We increase roles for women in drama


We support organisations to achieve change


We advocate for equality


We celebrate the achievements of women


We work towards achieving broader diversity


All Change Please


Tonic Awards


Tonic Recommends


Tonic Celebrates


Platform Series


100 Great Plays for Women



What We Offer

Our Approach

Tonic Theatre was created in 2011 to support the theatre industry to achieve greater gender equality in its workforces and repertoires. Today, Tonic partners with leading theatre companies around the UK on a range of projects, schemes and creative works.

Tonic’s approach involves getting to grips with the principles that lie beneath how our industry functions – our working methods, decision-making processes, and organisational structures – and identifying how, in their current form, these can create barriers. Once we have done that, we devise practical yet imaginative alternative approaches and work with our partners to trial and deliver them. Essentially, our goal is to equip our colleagues in UK theatre with the tools they need to ensure a greater level of female talent is able to rise to the top.

Our Work Beyond Theatre

While we were created to achieve change in the UK theatre industry, it soon became apparent to us – and others – that the unique approach Tonic had developed could be of use beyond theatre alone. Today we work across many areas of the arts and the wider creative industries, and have collaborated with major dance and opera companies, delivered training to visual arts, literature and music organisations, and been consulted by film funding bodies and membership organisations.

Our Work Beyond Gender Equality

A commitment to gender equality remains at the core of our work but we also use the tools we have developed to support organisations that want to move forward in regards to wider issues around diversity, representation, and access. Tonic understands the intersections that exist between these areas and specialises in providing tools that enable a root and branch approach to addressing systemic imbalances.

Who We Are

Meet the Team

Lucy Kerbel


Prior to founding Tonic, Lucy was an award-winning theatre director. It was while directing around the UK that Lucy became interested in the question of gender equality in theatre. She recognised the industry would need better support if it were to achieve greater gender balance in its workforces and repertoires and so in 2011 she founded Tonic to go some way towards achieving this.


Vicky Long

Advance Associate

Vicky is a consultant and producer, working across the arts. She tends to be involved in projects that aim at some kind of cultural shift. She has extensive experience of working with artists and arts organisations on the subject of climate change. She also works as a facilitator, looking with clients within and beyond the cultural sector at matters of organisational change.


Imogen Greenberg


Imogen has worked across the arts in PR, comms and events, including at Shakespeare’s Globe, London Calling and Artichoke. She is also a published children’s book writer. Her Discover series, in collaboration with award-winning illustrator (and all-round excellent sister) Isabel Greenberg, is published by Frances Lincoln, and they are currently working on a new collaboration together. 



Tonic Trustees

Tonic’s Trustees include Anna Vaughan, Craig Bennett, Eleanor Lang, Kirsty Starkey, Mee-Ling Skeffington, Moira Buffini, Sabina Mohideen and Trustee Chair, Sita McIntosh.



General Enquiries

Lucy Kerbel, Director

Imogen Greenberg, Coordinator

Tonic Theatre
c/o National Theatre,
Upper Ground, South Bank
London, SE1 9PX


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